Turning Product Teams from Feature Factories to Revenue Engines.
Product Managers are more than just feature shippers or enablers of the engineering teams—they're pivotal to a company’s growth. The Great Shift is about empowering Product Managers to step up, take charge of the growth conversation, and ensure they’re not just supporting, but leading the drive for product excellence and revenue growth, alongside commercial teams.
As the industry evolves, the skills and approaches of Growth PMs are likely to become standard for all product managers, making this transition crucial for staying relevant.
Growth Product Managers are essential in aligning cross-functional teams through strategic product development, ensuring sustained business growth.
SELECT * FROM product_teams WHERE product_teams.industry = 'B2B' AND product_teams.growth_mindset = TRUE AND product_teams.want_growth_tactics = TRUE AND product_teams.have_growth_problems = TRUE;
Glofox, a leading software provider in the gym and fitness industry, faced significant challenges in scaling their business.
Oroson, an Irish SaaS known for its feedback exchange and team collaboration tool, was struggling with scaling its user base.
Whereby, a highly user-friendly browser-based video conferencing solution, became an essential tool during the early months of the pandemic.
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