Growth Begins with Product

Turning Product Teams from Feature Factories to Revenue Engines.

The Great Shift

Product Managers are more than just feature shippers or enablers of the engineering teams—they're pivotal to a company’s growth. The Great Shift is about empowering Product Managers to step up, take charge of the growth conversation, and ensure they’re not just supporting, but leading the drive for product excellence and revenue growth, alongside commercial teams.

The rise of the Growth Product Manager

As the industry evolves, the skills and approaches of Growth PMs are likely to become standard for all product managers, making this transition crucial for staying relevant.

Growth pm

Like a PM but revenue-oriented

Growth Product Managers are essential in aligning cross-functional teams through strategic product development, ensuring sustained business growth.

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Who we work with

SELECT *
FROM product_teams
WHERE product_teams.industry = 'B2B'
  AND product_teams.growth_mindset = TRUE
  AND product_teams.want_growth_tactics = TRUE
  AND product_teams.have_growth_problems = TRUE;

Boost Your B2B Product Growth

Helping B2B product teams adopt growth mindset and become core department that drives revenue within the business.
Glofoxlogo

From Sales-Led to Product-Led, Reducing Onboarding Time by 90%

Glofox, a leading software provider in the gym and fitness industry, faced significant challenges in scaling their business.

Orosonlogo

Research-Driven Sales Rescued Oroson and Led to an Acquisition

Oroson, an Irish SaaS known for its feedback exchange and team collaboration tool, was struggling with scaling its user base.

Wherebylogo

JTBD Insights Helped Whereby Reduce Churn Amid Explosive Growth

Whereby, a highly user-friendly browser-based video conferencing solution, became an essential tool during the early months of the pandemic.