Fractional Product Growth execution

Flexible Product Growth Leadership and Execution For Immediate Impact and Sustainable Success.

  • Fast onboarding

    I work with very few clients focusing on onboarding myself quickly and bringing ROI from the first 30 days.

  • Lasting KnowHow

    I apply frameworks, processes and tactics that stay within the business even after we end our engagement.

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  • No BS Execution

    I am not philosophizing or strategising for ages like the typical consultant. Execution is my top priority.

Why Fractional

There are some very pragmatic reasons why Fractional Product Growth might be a better idea.

  • Unclear Role Definition

    In lots of cases, companies don't know 100% what the Growth Product Manager will do or even if the role sits with Product or Marketing.

  • Company DNA

    The role of Growth PM requires organizational traits that can support smooth cross-functional cooperation. Lots of companies are not well-prepared for this, ultimately, sabotaging their own hire.

  • Flexibility

    Frequently, the Growth PM gets hired when there is a problem or an area of improvement that everyone understands. But when circumstances change, the role might be perceived as redundant.

  • Cost efficiency

    All above, combined with the need for onboarding, make a hire a very costly investment that might not pay off.
Glofoxlogo

From Sales-Led to Product-Led, Reducing Onboarding Time by 90%

Glofox, a leading software provider in the gym and fitness industry, faced significant challenges in scaling their business.

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Orosonlogo

Research-Driven Sales Rescued Oroson and Led to an Acquisition

Oroson, an Irish SaaS known for its feedback exchange and team collaboration tool, was struggling with scaling its user base.

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Wherebylogo

JTBD Insights Helped Whereby Reduce Churn Amid Explosive Growth

Whereby, a highly user-friendly browser-based video conferencing solution, became an essential tool during the early months of the pandemic.

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