The Great Shift

In today’s competitive landscape, building a great product is no longer enough. The power to drive growth has been largely dominated by marketing, leaving Product Managers sidelined and reduced to mere facilitators of feature development. Too often, Product Managers are treated as the facilitators of engineering departments, expected to ship features without a say in the broader growth strategy. But the time has come for a transformation—a Great Shift in the industry that repositions Product Managers as the true drivers of both product excellence and revenue growth.

Growth PM is here to help PMs reclaim the rightful place of Product Management in the growth conversation. It’s a call to action for Product Managers to take charge of revenue metrics and assert their critical role in steering the company’s success. By embracing this shift, Product Managers can ensure they are not just building products, but also shaping the strategic direction that fuels business growth. This revolution in Product Management is about recognizing and empowering the essential role of the Product Manager as a leader in driving innovation, user satisfaction, and sustainable revenue growth.